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Why do so many ads get panned or banned? And how can agencies stop dropping the ball?

May 20, 2024

Agency leaders offer insights into how to ensure that badly judged or inaccurate ads do not reach TV screens and billboards.

United Kingdom Tom Stone Laura Bianchi Calvin Klein James Joice Richard Exon

Source: thedrum.com

As Clients Demand Simplicity, Is Integration The Only Way Forward For Agencies?

October 18, 2023

Marketing clients say they want straightforward, fast services from agencies. We straw-polled indie and network shops in the US, UK and Europe to see what solutions they’d come up with.

City Of United Kingdom United States North Yorkshire San Francisco Danielle Aldrich

Source: thedrum.com

EX//TECH&AI: When Silicon Valley companies rebrand

July 31, 2023

In todays ExTech&AI, rebranding in tech is not uncommon, but what happened at Twitter was risky and odd.

United States San Francisco Mark Zuckerberg Jack Dorsey Jef Loeb Rebecca Wettemann

Source: sfexaminer.com

EX//TECH&AI: Can tech to do the right thing on AI?

July 26, 2023

In todays ExTech&AI, the Biden Administration convinced big tech companies to promise to deploy AI safely. But is a voluntary pledge enough?

United States New York White House District Of Columbia Marc Andreessenis Elon Musk

Source: sfexaminer.com

EX//TECH&AI: Can tech be trusted do the right thing on AI?

July 26, 2023

In todays ExTech&AI, the Biden Administration convinced big tech companies to promise to deploy AI safely. But is a voluntary pledge enough?

United States White House District Of Columbia New York Rebecca Wettemann Joe Biden

Source: sfexaminer.com

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Twitter rebrand historic unforced error, SF ad exec says | Technology

July 25, 2023

Elon Musk rebrands Twitter as X, removing the former logo and name from its SF HQ.

San Francisco United States Elon Musk Jef Loeb Linda Yaccarino X Corp

Source: sfexaminer.com

New Twitter CEO promises most accurate information source | Technology

June 13, 2023

Can Linda Yaccarino turn Twitter into a platform that prioritizes accurate information?

San Francisco United States Elon Musk Ella Irwin Jef Loeb Linda Yaccarino

Source: sfexaminer.com

The Drum | Not Every Campaign Needs To Use Generative AI, But How Do You Tell Your Clients That?

March 28, 2023

This week, as part of our Tech Takeover deep dive where we look at everything from AI to web3, we ask agency leaders how they can keep clients away from the siren call of a new gimmick.

Jef Loeb Tim Leake Jack Morton Wunderman Thompson Jim Dyer Ned Palmer

Source: thedrum.com