Tim Leake News Today

Florida Gov. Ron DeSantis on Monday urged people to continue boycotting Bud Light amid the company's controversial promotion ...

CNN host Don Lemon dismissed the controversy over Bud Light using transgender influencer Dylan Mulvaney to promote its beer, calling criticism "ridiculous."

On Friday’s "CNN This Morning," co-host Don Lemon dismissed the brewing controversy around Bud Light using transgender influencer Dylan Mulvaney to promote...

CNN anchor Don Lemon slammed the controversy over Bud Lights partnership with transgender influencer Dylan Mulvaney as crazy and ridiculous.

For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent podcast interview.

The phrase get woke go broke, employed by some conservatives on social media, suggests that brands which employ inclusive campaigns are angering a significant enough portion of consumers to lead to a material drop in sales. But experts say that inclusive campaigns are, in fact, often lucrative for businesses, serving as an important tool to reach key demographics.

The boycott of Bud Light following an ad campaign featuring transgender activist Dylan Mulvaney appears to be having ...

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat.

This week, as part of our Tech Takeover deep dive where we look at everything from AI to web3, we ask agency leaders how they can keep clients away from the siren call of a new gimmick.