Erickson Strategy News Today

Streaming Medias Tim Siglin interviews Bedrock Streaming CEO Jonas Engwall at Streaming Media NYC 2024. Bedrock is a leading streaming tech company in Europe, and Engwall discusses their new M6+ platform, which features short-form content in a vertical form, podcasts, and advanced AI search. Engwall also talks about how Bedrock aims to help stakeholders pivot into the streaming world, offering a platform that can be tailored to different countries and partners needs.

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantles Laura Florence to Fuse Medias Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardising the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, its easier said than done.

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantles Laura Florence to Fuse Medias Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, its easier said than done.

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimise its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So whats working in 2024 and what isnt? Five leading M & E analysts-ESHAPs Evan Shapiro, Ericksons Paul Erickson, Dataxis Ophelie Boucaud, TVREVs Alan Wolk, and Hubs Jon Giegengack-discuss current strategies to ward ...

Churn is an unavoidable fact of life for streaming services, and much of the strategic thinking that goes into trying to make SVOD profitable focuses on how to minimize its impact, whether by offering more content, incorporating ad tiers, or entering into various bundling scenarios. So whats working in 2024 and what isnt? Five leading M & E analysts-ESHAPs Evan Shapiro, Ericksons Paul Erickson, Dataxis Ophelie Boucaud, TVREVs Alan Wolk, and Hubs Jon Giegengack-discuss current strategies to ward ...

Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetisation purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAPs Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.

Is zero-party and first-party data emerging as a new revenue generator for OTT platforms and in the CTV landscape in Europe and the U.S., and when it comes to collecting data for monetization purposes-particularly for addressable TV-where do we draw the line vis a vis consumer privacy? ESHAPs Evan Shapiro and Dataxis TNT Market Analyst Ophelie Boucaud discuss in this clip from Streaming Media Connect.

In between rolling out ads and password sharing, Netflix has walked back many of its promises, making it a very different service than what it started as.

Whether your game is FAST, AVOD, SVOD, hybrid, or premium or longtail content, leveraging metadata intelligently is a critical component of monetizing your offerings. Warner Bros. Discoverys Dan Trotta, TVREVs Alan Wolk, Vevos Bethany Atchison, Erickson Strategys Paul Erickson, and Chris Pfaff Tech Medias Chris Pfaff break down current and emerging stratagems in this clip from Streaming Media Connect 2023.

Investors seemed unimpressed but analysts say even talk of a merger reflects moves to consolidate in a tough market