Page 8 - Evolve Media News Today

The Mercedes-Benz media account has been with Omnicom agency Foundation since 2004, and remains its largest client. Foundation had “no comment” for Mumbrella at the time of writing. ADVERTISEMENT At that time, Publicis created a bespoke agency, Publicis Emil, based in Berlin, to handle the global account. A spokesperson for Publicis Groupe declined to comment on whether the holding group was part of the process. Daimler’s last global media review for Mercedes took place in 2018, which res...

Audience Precision announces internal promotions in strategy division May 5, 2021 10:06 Audience Precision has announced two promotions within its strategy architect team, with new roles for Jessica Bray and Elizabeth O’Brien. Jessica Bray The changes see Bray appointed to the role of senior strategy architect, having spent two and a half years as a strategy architect. She’ll now work with clients on media strategy and assist with the direction of the company’s bespoke strategy guidance ...

Involved Media expands with 3 new executive hires May 5, 2021 10:16 Independent media agency Involved Media has announced three hires, including two in Melbourne, as it continues to expand. In Sydney, Susan Reid joins the agency as its new business development director. She’ll work closely with managing director Sarah Keith, and brings 20 years industry experience both in Australia and the US. Reid has worked across areas including strategic media and content partnerships, digital and print ...

May 4, 2021 10:56 Digital-first communications company RyanCap has announced new strategic investment in EMT Partners. EMT Partners is an entertainment, media, sport, and technology law and advisory firm, and RyanCap’s new strategic partnership aims to bring together the talent from both businesses to deliver results from clients. Simon Ryan & Trent Blacket EMT Partners was founded by Trent Blacket and CEO Peter Davey, with the business chaired by Brent Chenoweth. ADVERTISEMENT It offers bot...

SCA unveils new digital audio sales leadership structure May 4, 2021 10:21 Kim Norman, Angie Stavros and Jonathan Mandel will take on new roles as part of Southern Cross Austereo’s (SCA) new digital audio sales leadership structure. SCA chief sales officer, Brian Gallagher, unveiled the restructure off the back of the launch of SCA’s new home for digital audio, LiSTNR, and also revealed the digital and podcast sales teams will merge to form a national digital audio sales team. Head of podc...

Quantcast names Jacquelyn Cowardin head of account management May 4, 2021 10:35 Jacquelyn ‘JC’ Cowardin has been appointed as head of account management for ANZ at audience intelligence, measurement and content management solutions company, Quantcast. Cowardin joins Quantcast from George P. Johnson ANZ, where she led its audience acquisition division for the past two-and-a-half-years.   ADVERTISEMENT Quantcast APAC Managing Director, Andrew Double, said: “JC brings a unique set of skill...

Have You Been Paying Attention? returns to 732,000 metro viewers May 4, 2021 11:16 The launch of Have You Been Paying Attention? (HYBPA) season nine was a welcome addition for Ten on Monday night, as 732,000 metro viewers tuned into the Working Dog-produced quiz show. The program – hosted by Tom Gleisner and starring Ed Kavalee, Sam Pang and a rotating roster of comedians and media personalities – was the second-best non-news program on Monday night, behind Lego Masters and its 769,000 met...

Reprise wins creative account for General Motors Speciality Vehicles May 4, 2021 8:49 Reprise has been named the creative agency of record for General Motors Specialty Vehicles (GMSV) in Australia and New Zealand. The IPG Mediabrands performance agency will work across the strategy and creative account for the company, having completed a series of international and local presentations, after GMSV undertook a review of several potential agencies. The account win for Reprise represents the first...

Gumtree unveils predictive, first-party data offering for advertisers May 5, 2021 6:30 Gumtree has announced a multi-faceted new advertising offering that will provide first-party insights from its 8.5 million-strong audience network. By combining that data with predictive purchasing technology, new native products and innovative content, Gumtree will work closely with brands to create bespoke solutions using its new Audience Match product, as well as Gumtree Labs. “First party data is a big...

Premium digital media creates superior recall and brand uplift, finds TPD report May 3, 2021 10:31 Advertising across premium digital channels is more effective than ‘run of the internet’ (niche and non-premium sites such as Mamamia and TechRadar) and Facebook, according to Think Premium Digital’s new The Benchmark Series study. The study is the largest cross-media advertising effectiveness study ever conducted in Australia, and ran across 252 websites, with 5,350 participants. Overseen ...