Page 6 - Evolve Media News Today

HT&E to offload Soprano stake for $149 million May 19, 2021 11:11 HT&E is set to free up more capital with the sale of its 25% stake in mobile messaging software group Soprano Design. In an announcement on the Australian Securities Exchange (ASX), HT&E Limited announced that a non-binding agreement has been signed for shareholders of Soprano to sell their entire holdings to Link Mobility Group Holdings as (LINK). The Norwegian LINK is a global Communications Platform as a Service provider, an...

Nine reveals 25 May air date for Weakest Link revival May 17, 2021 3:47 The new iteration of game show Weakest Link will return to Australian television on 25 May, airing on Channel Nine and 9Now at 9:00pm. Szubanski will take the helm of the reimagined Weakest Link, putting contestants up against once another, with a cash jackpot of up to $250,000 for the winner. Each episode will see eight contestants enter the Weakest link studio, taking turns to work together towards the maximum cash prize...

M&C Saatchi reveals new Melbourne appointments May 13, 2021 11:08 M&C Saatchi Melbourne has announced three new appointments, with two group account directors coming on board, as well as a new head of media. Reflecting the growth of the business, Nat Downes and Milly Scott will take on those group account director roles. Garth Moring, meanwhile, has been hired into the new head of media role. Garth Moring, Milly Scott, Nat Downes Downes comes with 16 years industry experience, working across a...

Momentum Worldwide Australia reveals new hires and promotions May 13, 2021 10:07 Creative agency Momentum Worldwide Australia has announced two new appointments and a promotion, as the agency continues to expand. Momentum said the appointments allow the agency’s other accounts to be more evenly distributed and managed across the team following new account wins across experiential, retail and content work. Isabelle Ward, Andres Cantero, Brittany Auchterlonie Brittany Auchterlonie joins in the...

May 12, 2021 10:02 The way the industry thinks about linear TV and how it works with advertisers is changing, says Ticker’s founder Ahron Young. Speaking with Mumbrella for this week’s Mumbrellacast, Young, whose business moved to a new office at the former  Melbourne GM Holden HQ this week, explains Ticker’s business model and why it went down a different path to traditional TV businesses. Young established Ticker in 2019, bringing his experience as a reporter and bureau chief for Sky ...

Australian Influencer Marketing Council welcomes L’Oréal Australia May 12, 2021 11:27 Leading beauty group L’Oréal Australia has joined the Australian Influencer Marketing Council (AiMCO) as the industry body continues to work towards elevating transparency and best practice in influencer marketing. The AiCMO said L’Oréal’s addition to the council will bring experience in influencer partnerships and the impact they have in driving consumer engagement. Other members of the AiMCO cove...

Paper Moose expands with appointment of 2 creative directors May 12, 2021 1:39 Creative agency Paper Moose has announced the hire of two new creative directors, with Jeremy Willmott and Kate Holdsworth appointed to the roles. The appointments come as the agency continues to grow in size and scope, and Paper Moose said changes reflect a stronger focus on conceptual creative capabilities. L-R: Nick Hunter, Jason Fidel, Georgia Shillington, Katie McIntyre, Pete Saladino, Kate Holdsworth, Divya Ab...

May 11, 2021 2:21 Communications firm Six O’Clock Advisory has revealed multiple key hires following a string of client wins as the company continues to grow. In recent months Six O’Clock has added global financial services firm Mercer and the Australian Electoral Commission to its client roster, as well as an unnamed supermarket chain. Following the client list growth, the firm has added Simon Watson, who joins following a stint as a media advertiser to a senior cabinet minister in the go...

CBA joins with Quantium to launch data insights partnership May 11, 2021 9:29 Commonwealth Bank of Australia (CBA) has partnered with data science provider Quantium to launch Commbank iQ, a service that will combine CBA’s transaction data with Quantium’s data science and insights. Commbank iQ will provide relevant and fast data insights for clients, and also create a suite of data-driven products to support and automate decision-making to help institutions take action on insights in a time...

HypeAuditor reveals partnership disclosure still low among Instagram influencers May 11, 2021 11:26 A significant portion of Instagram influencers are still failing to disclose sponsored and partnership posts with brands, according to AI analytics platform HypeAuditor. That’s despite the Australian Association of National Advertisers (AANA)’s latest code of ethics update in February requiring influencers to clearly disclose partnerships with #ad or #sponsored, or other clear markers. HypeA...