Page 7 - Evolve Media News Today

Nielsen names Alicia Olson-Keating as managing director for TAM May 11, 2021 8:23 Nielsen has announced Alicia Olsen-Keating as its Australian managing director for Television Audience Measurement (TAM). Formerly a board member of Nmumeris, the IAB and OzTAM, Olsen-Keating has over 30 years experience in the industry across Canada and Australia. She is replacing Caroline Atford in the role, who is departing Nielsen for personal reasons. Alicia Olsen-Keating ADVERTISEMENT Olsen-Keating brings i...

The General Store appoints Chris Scott as ECD May 11, 2021 12:15 Independent creative agency The General Store has announced the appointment of Chris Scott as its new executive creative director. Scott recently worked in across Europe and in The Netherlands, where he worked with Iris Amsterdam, The Brave New Now, Ogilvy Berlin and WE ARE Pi. He joins The General Store as its new ECD after working on an extended freelance contract at the agency. Chris Scott with CEO Matt Newell ADVERTISEMENT Of...

Pilot Week returns to Ten in 2021 after a year off May 10, 2021 11:25 Network Ten has announced it will bring back its Pilot Week concept for a third time later in 2021, but is yet to reveal an air date. After the initiative was shelved for 2020, Pilot Week will return later this year, and Ten’s parent ViacomCBS said it is looking to give local storytellers the opportunity to present “bold and diverse” programs for a prime-time audience. Trial By Kyle was commissioned after a successful ...

Carat Brisbane anounces new head of client partnerships May 10, 2021 10:00 Dentsu Queensland has hired Emily Cook as head of client partnerships for Carat Brisbane, a role that will see the Queensland native return home after years spent working in Sydney and Melbourne. Cook served as the media lead for the Vodafone account at Wavemaker Sydney for the past three years, and was previously client lead on the Group M agency’s Nestlé account. She also spent time at MediaCom and Media Merchants ...

Active International names Sarah Keith as group MD as Cameron Swan moves to UK May 10, 2021 8:48 Involved Media’s managing director Sarah Keith is set to become group managing director of Active International Australia and Involved Media as part of a company restructure. Current managing director Cameron Swan will depart the country to head to London  to become managing director of Active International UK, where he will report to Active International CEO Dean Wilson. Cameron Swan is heading...

Volkswagen rears Amaroks like horses in W-Series launch via DDB May 10, 2021 10:47 Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road. It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’. The hero TVC depicts the Amaroks as if they were horses, with the...

Melbourne Convention and Exhibition Centre unveils post-COVID brand reset May 10, 2021 6:00 The Melbourne Convention and Exhibition Centre (MCEC) has unveiled its new brand positioning, off the back of a year in which, CEO Peter King admits, COVID sent the business back “to zero”. The rebrand centres around a new positioning statement that sees the MCEC become ‘home of the unconventional’, with the brand transformation created with partner FutureBrand Australia. The MCEC’s new logo S...

iProspect Australia announces multiple new appointments May 6, 2021 10:47 iProspect Australia has announced several staffing changes, with multiple new hires and a promotion coming as the Dentsu performance agency strengthens its leadership team. CEO Oliver Rapson today revealed the hires of Nicola Barnes, Jason Smith and Chris Jahnsen, plus the promotion of Sam Bremner. L-R: Nicola Barnes, Sam Bremner, Marcelle Gomez, Jason Smith, Chris Jahnsen Barnes joins iProspect as group investment direc...

Lumo Digital launches LENS outdoor measurement, calls legacy platforms inaccurate May 6, 2021 10:09 Mumbrella can reveal New Zealand-based Lumo Digital is preparing to launch its LENS measurement technology in Australia as out-of-home waits for industry-standard digital measurement. Lumo is one of several outdoor providers who’ve spent time researching and developing its own measurement systems for digital out-of-home (DOOH) locations in real-time. While it is yet to acquire any Australian a...

Foxtel Media and Komo Digital unveil new micro-websites, Victoria Bitter first to launch May 5, 2021 2:20 Foxtel Media has extended its partnership with Komo Digital to launch new micro-websites as a way of keeping viewers engaged while they watch sport. The micro-websites, or ‘Engagement Hubs’, have been created off the back of Foxtel data showing that 92% of viewers are distracted by a second screen while watching TV. A new 12-month deal with Komo will aim to drive more value for adverti...