Phil Clemas News Today

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

Lumo Digital Outdoor promotes key senior staff July 15, 2021 10:28 New Zealand-based Lumo Digital Outdoor has made two significant promotions across the ANZ business. Effective immediately, Hamish Smith has been promoted to chief marketing officer and Jack Plowright to general manager programmatic digital out-of-home (DOOH). Smith and Plowright ADVERTISEMENT Commenting on the news, co-founder and CEO of Lumo Phil Clemas said: “Hamish and Jack are great talents who have had a real impact on o...

June 30, 2021 8:43 Former Colenso BBDO managing director Scott Coldham has joined the board at New Zealand outdoor company Lumo Digital Outdoor. As previously covered by Mumbrella, Coldham departed Colenso in January after a 15-year stint, leaving to become the chief marketing officer of tech company Whip Around and menswear brand Asuwere. Scott Coldham He joins Lumo Digital Outdoor as its latest independent director, and Lumo chairman, Shannon Walsh, said he will provide significant insight t...

Major OOH players shut down speculation over commitment to OMA’s MOVE 2.0 May 31, 2021 9:17 The Out-Of-Home (OOH) industry body the Outdoor Media Association (OMA) is developing a new industry standard for digital (DOOH) measurement, but its MOVE 2.0 solution won’t roll out until 2023. In the meantime, OOH players are largely using mobility data to measure impact, but at current, cannot measure reach and frequency across DOOH in the same way that MOVE’s static measurement system can. Spe...

Lumo Digital launches LENS outdoor measurement, calls legacy platforms inaccurate May 6, 2021 10:09 Mumbrella can reveal New Zealand-based Lumo Digital is preparing to launch its LENS measurement technology in Australia as out-of-home waits for industry-standard digital measurement. Lumo is one of several outdoor providers who’ve spent time researching and developing its own measurement systems for digital out-of-home (DOOH) locations in real-time. While it is yet to acquire any Australian a...

Snapped: Billboard cameras capture more details than ever 8 Feb, 2021 04:00 PM 5 minutes to read There are at least two cameras capturing real time data on all Lumos 25 digital billboards around the country. Photo / Sylvie Whinray There are at least two cameras capturing real time data on all Lumos 25 digital billboards around the country. Photo / Sylvie Whinray NZ Herald State-of-the-art cameras popping up on billboards around the country are tracking the number of times and types of vehicles ...