Lumo Digital News Today

June 30, 2021 8:43 Former Colenso BBDO managing director Scott Coldham has joined the board at New Zealand outdoor company Lumo Digital Outdoor. As previously covered by Mumbrella, Coldham departed Colenso in January after a 15-year stint, leaving to become the chief marketing officer of tech company Whip Around and menswear brand Asuwere. Scott Coldham He joins Lumo Digital Outdoor as its latest independent director, and Lumo chairman, Shannon Walsh, said he will provide significant insight t...

Major OOH players shut down speculation over commitment to OMA’s MOVE 2.0 May 31, 2021 9:17 The Out-Of-Home (OOH) industry body the Outdoor Media Association (OMA) is developing a new industry standard for digital (DOOH) measurement, but its MOVE 2.0 solution won’t roll out until 2023. In the meantime, OOH players are largely using mobility data to measure impact, but at current, cannot measure reach and frequency across DOOH in the same way that MOVE’s static measurement system can. Spe...

Lumo Digital launches LENS outdoor measurement, calls legacy platforms inaccurate May 6, 2021 10:09 Mumbrella can reveal New Zealand-based Lumo Digital is preparing to launch its LENS measurement technology in Australia as out-of-home waits for industry-standard digital measurement. Lumo is one of several outdoor providers who’ve spent time researching and developing its own measurement systems for digital out-of-home (DOOH) locations in real-time. While it is yet to acquire any Australian a...