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Marketers underspending in media campaigns affecting ROI: Nielsen report

Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketersโ€™ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already have, with content
Imran Hirani Nelson Report Media Plans Returns On Investment Had Spends Influencer Marketing

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