Nelson Report News Today

Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already have, with content

Robert Blohm is an economist who spent the decade until 2016 in China. He is a frequent contributor to the Nelson Report for East Asia policy and has contributed to The Wall Street Journal editorial page for three decades. He can be reached at rb112@columbia.edu