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November 17, 2023
"The best is behind for the likes of PVR in terms of occupancy because the occupancy in the second quarter was around 32%, which was in line with pre-Covid levels. If you look at Q3, we will see a decline in terms of occupancy because for now, we have not seen any film do well, Tiger 3 has reported an inline performance and Dunki will only come towards the end of December. We have got other films like Animal and a couple of more releases, but I do not see occupancy levels moving beyond 26-2...
November 2, 2023
The surge in ad spending contributed to the company's overall performance, resulting in a 7.3% increase in consolidated revenue.
October 26, 2023
Big tech companies like Google, Meta, and Snap have reported strong Q3 numbers as ad spends pick up. These companies had previously spoken of reducing their workforce and cutting marketing spends due to the pandemic and geopolitical tensions. However, the latest results show that marketers are being drawn to their platforms, with all three companies surpassing revenue expectations.
July 21, 2023
There was a 13% YoY growth in HUL's ad expenses, from Rs 1,334 crore in the quarter ended June 2022 to Rs 1,505 crore in the quarter ended June 2023.
July 3, 2023
Best Media Info: With the incremental growth in the ad volumes for retail media advertising, there has been a spurt in the ad spends of brands on e-commerce platforms owing to the easy availability of concrete data an| Advertising News
June 2, 2023
Best Media Info: Speaking about the merger with Sony, Goenka said that legal matters are consuming a considerable amount of time in the overall process| Television News
May 26, 2023
Best Media Info: The company spent Rs 560.70 crore in FY23 versus Rs 522.90 crore in FY22| Marketing News
May 19, 2023
Best Media Info: Saurabh Khattar, Country Manager, India at Integral Ad Science (IAS), writes that to ease the complexity of programmatic advertising, it’s critical to implement SPO into programmatic strategy| Guest Times News
May 15, 2023
Best Media Info: The last quarter of FY23 also saw Colgate Palmolive India’s ad spends declining by 2.65% YoY to Rs 143 crore, juxtaposed to Q4FY22’s Rs 147 crore| Marketing News
May 15, 2023
Best Media Info: Somasree Bose Awasthi, the Chief Marketing Officer of Marico, stated the reasons for the brand roping in Alia Bhatt as brand ambassador for ‘Nihar Naturals’ after more than a decade-long associati| Marketing News