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Marico expects volume led growth in the domestic business. Also, the commodity cost environment is encouraging

Best Media Info: On a quarterly basis, too, Dabur’s ad spends have not increased by even one percent in Q4 of FY23, on a YoY basis, as the FMCG major spent Rs 151.63 crores, juxtaposed to Q4FY22’s Rs 150.33 crores| Marketing News

Best Media Info: HUL reported an increase of 12.74% in its consolidated net profit at Rs 2,601 crore for the fourth quarter ended March 31, 2023| Marketing News

Best Media Info: BestMediaInfo.com spoke to brands who have sponsored or partnered with any of the ten IPL teams or the sports property at large and find out how they are planning and strategising their marketing init| Marketing News

Best Media Info: Adjust’s CEO Simon (Bobby) Dussart spoke to BestMediaInfo.com about the company’s three-and-a-half-year journey, the trends in mobile marketing, and how much of a role India play in the company’| Digital News

In his ad:tech New Delhi addressal titled ‘Advertising Fearlessly’, ad fraud detection company mFilterIt’s co-founder, Dhiraj Gupta talked about the challenges of digital marketing.

As part of the campaign, a television commercial with Patani will also be rolled out in the coming month during the men’s T20 cricket league.

Parthasarathy Mandayam, Priti Murthy, and Vinit Karnik give their take on the trends that will matter this year.

Best Media Info: According to the report, Digital overtook TV to become the largest medium with a 38% share in 2022. Over the last two years, Digital adex has doubled in size from Rs 16,974 crores to Rs 34,405 crore| Advertising News

Overall advertising expenditure (adex), rose from ₹74,231 crore in 2021 to ₹89,803 crore in 2022