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January 24, 2023
Best Media Info: In an interaction with BestMediaInfo.com, Abhijeet Sonar, Head of Marketing, India and SAARC at Hansgrohe, talks about how marketing has evolved for luxury brands| Marketing News
January 3, 2023
Best Media Info: In an interaction with BestMediaInfo.com, Mohanty, CEO, Publicis Media Services India, stated that Publicis Media India is very selective in terms of the clients that it takes on, rather than particip| Digital News
November 9, 2022
Best Media Info: The FMCG player’s net profit has taken a hit and has gone down by 25.06% on a YoY basis and increased by 3.98% on a QoQ basis in the second quarter of the ongoing financial year| Marketing News
October 4, 2022
Best Media Info: With most start-ups and a number of companies being headquartered in Delhi and Bangalore, BestMediaInfo.com decodes if Mumbai still is the advertising capital of the country| Advertising News
July 20, 2022
The FMCG giant spent Rs 1,334 crore on ads and promotions in the recently concluded quarter as against Rs 1,029 crore spent in Q1FY 22
July 9, 2022
Mumbai: Nielsen released its first-ever ROI report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already have, with content
June 20, 2022
Four industry experts analyse the ad spends for the year so far.
February 15, 2022
Spends on digital are forecast to grow 33 per cent to Rs 48,603 crore in 2022, after the 38 per cent growth in 2021.
November 23, 2021
6% year-on-year growth forecasted for OOH ad spends
February 23, 2021
Strong balance sheets, liquidity to cushion credit profiles of larger players As per CRISIL Ratings latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contributing a fifth of the M&E sector topline – is recovering, though at a much slower pace, and should be able to rebound fully only by the end of next fiscal.Revenue of India’s media and entertainment (M&E) sector s...