Page 11 - First Party Data News Today

The impending end of third-party cookies demands action now. And that means first-party data, next-level media partnerships and privacy strategies that demonstrate value to consumers, says the adtech vendor's product chief

Global brands embracing the benefits of SALESmanago’s customer engagement platform include Burger King, Inglot, Roma FC, Starbucks and Victoria’s Secret 26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and become the European leader in customer engagement...

/PRNewswire/ -- Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced the winners of its Omnies awards celebrating the...

/PRNewswire/ -- Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced the winners of its Omnies awards celebrating the...

Winners CarParts.com, italki, LendingTree, Malwarebytes, Slickdeals, Sweetwater, Udacity, Zumper, and 14 West recognized for success in customer-c...

Kinesso, IPG’s connected intelligence company, has announced the promotion of Clay Gill to CEO of Kinesso Australia. As part of his new remit Gill will retain his Matterkind leadership role while adding responsibility for Kinesso Australia’s data and technology solutions.

Informa completes divestment of non-core asset, Maritime Intelligence

If businesses identify their customers and interpret signals, they can then understand what is relevant to the customer. Businesses must be able to do five things with their technology to achieve

In completion of the Company's pre-seed round, RAEK has now turned its head toward scaling the business through direct-to-consumer advertising and...

Investegate announcements from Informa PLC, Divestment of Maritime Intelligence