Page 13 - First Party Data News Today

Tableau unveils publicly shared dashboards, Quantum Metrics offers up more CX data, Pega partners with Celebrus for AI-backed CDP offerings and more news.

The company has been able to produce over 3,000 content assets with the help of marketing command centres, Sixth Sense in the last one year

B2B marketers are too often left out of the cookie conversation, but they too face major hurdles to delivering personalized content and measuring campaign success in the post-cookie world. Matt Yorke, global chief revenue officer at Foundry, spells out four tactics for B2B brands to adopt today to maximize the effectiveness of future targeting and measurement.

Dublin, May 17, 2022 (GLOBE NEWSWIRE) -- The "Contextual Advertising - Global Market Trajectory & Analytics" report has been added to...

ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district,

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts.

ON24 announces personalization and insights capabilities, Sprinklr introduces new CMO, Jabmo introduces updated Account Data Platform and more news.

AI can actually ease privacy concerns. Here's how artificial intelligence can boost internet security.

Google has confirmed it will phase out Universal Analytics from the middle of next year. It is really important to move to Google Analytics 4 (GA4) now so that you can start collecting data. Adam Futer, Google Analytics specialist at Vertical Leap, writes on why this isn’t a simple update, but a complete overhaul of the system and the data it works with.

With this, Samsung Ads India now joins other markets that are ACR-enabled, including the US, UK, France, Germany, Spain, Italy, and Australia