Informa delivers strong first-half revenues and growing profitability
Informa delivers strong first-half revenues and growing profitability
Source: directorstalkinterviews.com
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Investegate |Informa PLC Announcements | Informa PLC: Market Update - GAP II delivering further momentum
Investegate announcements from Informa PLC, Market Update - GAP II delivering further momentum
Source: investegate.co.uk
How Marketers Can Prepare For A Privacy-first Web
Data privacy has been an increasing concern in recent years as internet users have felt kept in the dark on who has access to their personal information and how it is used online. In response, marketers and advertising platforms have felt under pressure to respond to increasing consumer demands regarding privacy and control. Harry Brace, marketing technology consultant at Impression, considers changes to privacy settings and how they will affect marketers.
Google Chrome Google Tag Manager Google Analytics Data Amp Privacy First Party Data Third Party Cookie
Source: thedrum.com
Burger King, Nielsen & The Independent Share Tips For Future-focused Marketing Strategies
Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility, always-on prioritization, authenticity, accountability, and trust will be essential for navigating this changing world and building strategies that are future fit.
Source: thedrum.com
Marketing's Identity Crisis – Why It's Time To Sharpen Your Data Strategy For The Future
Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them.
Emma Delserieys Annual Marketing Nielsen Identity System Digital Ad Ratings Multitouch Attribution Audience Targeting
Source: thedrum.com
Winterberry Group Research Sees Path to Significant Growth
New research provides a comprehensive look at the challenges and opportunities of identity in advanced television...
Source: globenewswire.com
5 Ways to Thrive Without Third-Party Cookies
Third-party cookies? Who needs 'em. With these five tips, you can prepare your company for the switch to first-party data and succeed in a post-cookie world.
Source: cmswire.com
CX Decoded Podcast: Chris O'Brien on Martech Leadership
CX Decoded catches up with digital marketing technology leader Chris O'Brien on managing martech stacks and processes.
Source: cmswire.com
What traditional brands are doing to amp up their first-party data for targeting in a cookieless world
BestMediaInfo.com spoke to advertisers to understand how they are leveraging first-party data channels
Jayen Mehta Sudhish Sitaram Bestmediainfo Bureau Mumbai Bestmediainfo Bureau Mediainfo Bureau Mumbai Sixth Sense
Source: bestmediainfo.com
How first-party data is a valuable asset that organisations should invest in and what does the future hold?
In one of the sessions ‘First-Party Data – The Value Lever for Digital Marketing’ conducted during MMA Impact India, The Future of Modern Marketing event yesterday, Deepak Bakshi of Accenture India, Dippak Khurana of Vserv, Anuj Kumar of Affle, Tejinder Gill of The Trade Desk India, spoke about how brands should go about harnessing first-party data to stay relevant in the days ahead
Tejinder Gill Anuj Kumar Deepak Bakshi Dippak Khurana Bestmediainfo Bureau Mumbai Bestmediainfo Bureau
Source: bestmediainfo.com