Page 15 - First Party Data News Today

In a new video for The Drum, OneTrust solutions engineer Arshdeep Sood revealed how the ban on third-party cookies could benefit marketers, enabling them to create a truly personalized marketing strategy built on first-party data, with trust and privacy at its centre.

Are you getting the most out of your data? Learn how to leverage this information to better understand your customers and strengthen CX .

The deprecation of third-party cookies: this change feels ominous to many in the digital advertising industry. As the clock winds down for cookies, it’s time for brands to be vigilant and take action. Coegi’s president Sean Cotton suggests some ways for marketers to plan ahead.

Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two.

Ahead of Google’s elimination of third-party cookies, the tech titan proposed what it billed as a privacy-centric alternative, its Federated Learning of Cohorts (FLoC). However, on January 25 the company scrapped FLoC and debuted a new proposal: the Topics API. But Amelia Waddington, global vice-president of product at search intelligence firm Captify, argues that Topics won’t fly either.

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare.

Today's consumers expect a personalized experience — but they're tired of the same boring techniques. Learn how to innovate your CXM approach.

Breaking News in Advertising, Media and Technology

Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?

Now more than ever, businesses must focus on collecting zero- and first-party data, to help organizations provide more personalized customer experiences.