Page 17 - First Party Data News Today

Taking a page from Amazon’s and Walmart’s playbook, a growing number of retailers are opening up their own media businesses, eager to get a share of marketers’ shifting dollars. They’re also searching for new ways to diversify revenue streams as e-commerce swallows up more market share. Here’s what you need to know about this growing trend.

What will marketing look like in a web without third party cookies?

As marketers gear up for a busy shopping season ahead, how can they ensure that they have the right digital and content strategies in place to appeal to the newly forged habits of the 2021 consumer?

Spotify uses ‘Streaming intelligence’ which helps helps brands make their communication more relevant, engaging, and meaningful

Amid the increasingly complex conversation surrounding data privacy in advertising, publishers have often been an afterthought. However, modern publishers have a unique opportunity to protect audiences’ privacy while diversifying their revenue streams, writes Mimi Wotring, senior vice-president of publisher client services at brand safety-focused adtech firm DoubleVerify.

The hot topic in marketing departments and digital agencies right now is, what is next in a cookie-less world? Without third-party cookies to guide digital marketing strategies, how are we going to get the job done?

| 24 May 2021 Real-time Engagement Platform (RTEP) provider Monterosa has made the official launch of Monterosa / Interaction Cloud, its SaaS platform designed to help make audiences more valuable through loyalty, first-party data and commerce. Monterosa technology is behind many of the worlds biggest interactive events, TV shows, and sports, trusted to power high-profile properties for customers including ITV/Love Island (pictured), Nickelodeon, Vodafone, EA Sports and Liverpool F...

The internet is decades old, but many of its fundamental aspects remain the same. Its a collection of networks that constantly communicate with each other

Gumtree launches new ad platform The local marketplace platform is pitching a full ad offering to brands Example of the new brand creative from Gumtree Online marketplace, Gumtree, has released a new advertising platform combining first-party data, predictive purchasing technology, new native products and content innovations aimed at enabling brands to engage with customers. Gumtree Australia director of advertising, Shannon Fitzpatrick, said Gumtree Media’s new advertising offering...

Tim Cook was notably tight-lipped about impending privacy changes at Apples "Spring Loaded" event Today Apple hosted its first 2021 event, “Spring Loaded,” unveiling a range of new product updates. Notably missing was any significant update on the upcoming rollout of iOS 14.5, which will introduce a new privacy framework set to disrupt digital advertising. Apple’s spring event saw a range of product launches and updates that will expand the company’s offerings, including the long-awaite...