Page 16 - First Party Data News Today

What we can expect from the Ad Tech industry in 2022

Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers.

There’s no getting around it: Intent data is complex.

In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era

In the latest of our 2022 predictions series for CMOs, we explore the marketing and customer technology innovations on the way

What does “a real relationship with the consumer” feel like in the digital world, especially when consumer privacy is a growing concern?

In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era

Customer behavior continues to be significantly impacted by the pandemic, and it will likely never return to pre-pandemic norms.

Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts.

How using zero- and first-party data to personalize digital marketing campaigns across all platforms can boost customer loyalty.