Page 44 - Gen Alpha News Today

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Tweens and teens are going wild in Sephora, as they test out expensive skincare products and make a major mess, flocking to Drunk Elephants expensive section.

America’s youngest generation, Gen Alpha, are the most plugged-in consumers, and skincare companies have taken notice.

"I know a little girl who is 10, and she said she 'needs retinol to prevent wrinkles.' It broke my heart."

Gap is chartering a reinvention alongside a new CEO, Richard Dickson, who came from Mattel after a successful makeover of the Barbie brand.

TikTokkers say Sephora is overrun with tweens buying Drunk Elephant and Glow Recipe. To find out why, we went straight to the source.

Read the latest from Fox News Opinion & watch videos from Sean Hannity, Raymond Arroyo & more.

A woman showed the differences between Millennials and Gen Z-ers.

In a TikTok video, a school therapist named Alexis encouraged parents to let their tweens still play with toys instead of forcing them to "grow up quickly."

Some kids deal with oily skin and breakouts and starting a healthy skincare routine can boost confidence.