Page 46 - Gen Alpha News Today

According to many parents, their tweens' obsession with makeup and skincare is great for boosting their self-esteem, self-confidence, and teaching them about self-care.

The trendy cups are a new status symbol at middle schools: "They only talk to me in the morning when I'm holding my Stanley," one girl told The Cut.

America’s youngest generation, Gen Alpha, are the most plugged-in consumers, and skincare companies have taken notice.

I'm a Gen X mom and my kids are from three different generations. I have a millennial, a Gen Z'er, and a Gen Alpha kid who teach me about memes and TikTok trends.

Gen Alpha faces unique challenges. In this opinion piece, one parent defends the generation from recent criticism that it's "disrespectful" and "rude."

Baby boomers' dominance in the US housing market is coming to an end. And Gen Z, not millennials, are poised to take over.

All those who find it necessary to project their faux busyness should remember that they are aping oppressors.

As baby boomers age and leave their homes, experts predict a "silver tsunami" of available homes could flood the market, benefiting younger populations.

A mom and her kids compare the new Mean Girls to the original movie.

Generation Alpha might be swarming Sephoras right now, but they'll be an economic force to be reckoned with.