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January 20, 2024
We used to worry about kids using drugs, now we’re worrying about the active drug in the moisturizer of Gen Alpha girls. It certainly seems like a step up.
January 20, 2024
Are you a password child? Have you been a victim of ghostlighting? And why on earth is a “girl dinner” called that? In this week’s Capital Letters.
January 19, 2024
America’s youngest generation, Gen Alpha, are the most plugged-in consumers, and skincare companies have taken notice.
January 19, 2024
TikTok users have dubbed rude girls buying makeup ‘Sephora kids.’ But the kids aren’t the main villain in this story. TikTok is. Read more.
January 19, 2024
ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero
January 19, 2024
Young girls are pressuring one other into buying and trying out pricey skincare products as early as elementary school age — and experts are warning moms and dads not to brush off what could be a dangerous trend.
January 19, 2024
A growing number of brands are partnering with an emerging class of Gen Alpha creators, despite the lack of regulations around working with kid influencers.
January 19, 2024
The trendy cups are the new status symbol of middle schools: "They only talk to me in the morning when I'm holding my Stanley," one girl told The Cut.
January 19, 2024
With the revelation that groups of ten and 11-year-olds, part of the generation known as “Gen Alpha”, are making skincare smoothies with testers at the beauty retailer Sephora, many people are not pleased with how the next generation is acting. Gen Alpha is the first generation to be exposed to social media at a young…
January 19, 2024
Last year was undoubtedly the year of the girl. From girl dinner to the baby girlification of fictional television heirs and even the inimitable girl math trend across social media, it seemed we culturally yearned for a time before the daunting realities that accompany adulthood. We even had the Barbie movie offer a much-needed representation… Continue reading The Children Are Taking Over Sephora, And Everyone’s Mad About It