Page 12 - Gency Models News Today

As the world eyes market movements closely, concerns about an impending recession abound. Agencies — who rely on advertising budgets that are often among the first slashed during touch times — may feel especially vulnerable. If agencies invest in greater efficiency now, however — while continuing to prioritize their people — they can guard against the worst of the impact and position their businesses for long-term success, writes Clinch chief executive Oz Etzioni.

Dentsu International has launched a new global creative network, Dentsu Creative, uniting agencies including DentsuMB, 360i and Isobar, as well as expanding its entertainment, earned attention and experience capabilities.

The board of directors at agency group M&C Saatchi has dramatically gone cold on its recommended takeover bid from British holding company Next Fifteen Communications (NFC). A statement released this morning (June 17) said they no longer found the terms of the deal “fair and reasonable” given a deterioration in the share price of Next Fifteen.

Kantar’s latest report of the top 100 most valuable global brands found Apple to be the world’s most valuable brand, and well on its way to becoming the world’s first trillion-dollar brand.

Advertising and marketing talents have bestowed a phenomenal amount of creative work and business over the past 12 months. This is why The Drum is set for another round of awards spanning the digital, marketing and creative realms.

Publicis Groupe has announced a major expansion of creative agency Le Pub, opening offices in Brazil, Mexico, South Africa, Singapore and China.

Of course the Cannes Lions is about celebrating the best work in the game, doing business and having the chance to hear industry luminaries speak about the issues of the day. But it’s also a crucial moment for agencies to meet with top talent face-to-face in posh hotel suites and quiet cafes. Amid the ongoing war for talent, The Drum surveyed top agencies on their Cannes recruitment plans – and what they expect to happen later this month on the French Riviera.

AdvancedAdvT has argued that its rival (and rejected) offer to buy M&C Saatchi values the agency higher than Next Fifteen Communications’ (NFC) winning bid in an announcement to the market, which came after its chief executive Vin Murria was removed from M&C’s board.

S4 Capital has reported a strong performance in the first quarter of 2022 following the problematic release of its full-year results earlier in the month.

VMLY&R is expanding its unit committed to helping brands accelerate their DE&I efforts. The Drum questioned Debbie Ellison, global chief digital officer at VMLY&R Commerce, who is leading The Inclusion Experience practice and bringing its expertise to clients.