Page 13 - Gency Models News Today

VMLY&R is expanding its unit committed to helping brands accelerate their DE&I efforts. The Drum questioned Debbie Ellison, global chief digital officer at VMLY&R Commerce, who is leading The Inclusion Experience practice and bringing its expertise to clients.

AMV BBDO has become the latest agency to shift its focus to the importance of accessibility by launching AMVxOpen – a new partnership that will work with brands to find accessibility- and disability-inclusive experience gaps in order to develop solutions to better attract and serve customers.

WPP creative agency Superunion has launched a new studio targeting startups and firms backed by venture capital.

To achieve business-critical marketing goals, 98% of CMOs agree that having the right marketing ecosystem in place is essential, reveals a new in-depth research study from AAR and The Drum.

Dentsu, the holding company behind agencies Mcgarrybowen, iProspect and Carat, has revealed its financial results for the first quarter of 2022.

Right now, CMOs are investing in a huge array of rapidly-evolving marketing technology platforms. The promise from vendors is that this will transform the way they work, increase efficiency and deliver a step-change in performance and results.

Indie advertising agency Creature has been acquired by Dutch marketing group Candid for an undisclosed sum.

As protests grip cities across the globe and the news cycle heats up following last week’s leak of a Supreme Court draft decision indicating that Roe v. Wade may soon be reversed, adland’s biggest players weigh in.

S4 Capital has released its full-year results for the 2021 financial year, following a delay caused by auditors PwC that knocked a third off its market value.

US challenger network Stagwell has released its financial results for the first quarter of 2022. The firm, which owns companies such as Assembly, Anomaly and 72andSunny, reported organic growth of 24% in the first three months of the financial year.