Page 14 - Gency Models News Today

When you look at challenger holding companies, S4 gets a lot of ink. However, there is another WPP alum who is making a strong run at the old guard. The Stagwell Group, led by chairman and chief exec Mark Penn, has been pulling in new acquisitions, clients and revenue at a clip that can’t be ignored. He’s also predicting $3.5bn in revenue for the group in the near future. The Drum caught up with Penn to get a sense of his vision for Stagwell and a glimpse of what’s next.

MSix&Partners North America, a full-service media agency funded by WPP’s GroupM and The&Partnership, have big plans for the future. The company is looking for new growth opportunities in the US and Canada and funneling resources into developing future-proof data and analytics strategies.

US holding company Interpublic Group (IPG) increased its net revenue 9.8% in the first quarter of 2022, its financial results show. Its operating margin, however, shrank almost 1% relative to last year, reflecting restructuring costs.

British indie agency VCCP is overhauling its customer experience arm, VCCP CX, and hoping to grow its stature in the market under its new guise as Bernadette. Scott Ewings, its chief exec, takes us inside the revamped business and shares his gameplan for competing with the likes of Accenture Song, Deloitte and McKinsey.

Holding company WPP has released its financial results for the first quarter of 2022, revealing an 8.1% lift in revenue compared with last year.

Accenture has announced it will fold over 40 individual agency brands into a single entity, Accenture Song.

Media agencies Essence and MediaCom are being merged to form a new company, with major clients including Mars and Unilever backing the decision.

The increasing use of automation and artificial intelligence (AI) has driven lightning-fast progress, but the speed of change risks removing humans from the loop. We explore how the marketing industry must also focus on the primary reason for digital engagement: human response.

With brands taking more work in-house (from social and creative to tech), digital agencies may be taking a moment to consider their offering. For our Deep Dive into Digital Advertising, James Addlestone of agency Journey Further argues that they shouldn’t kick against the in-housing trend, but consider what it says about agencies and their place in the world.

New York-based holding company Omnicom Group (OMG) filed its first-quarter financial results yesterday after the stock market closed. The company, whose portfolio includes top agencies like BBDO Worldwide, TBWA Worldwide, DDB Worldwide and Omnicom Media Group, saw revenue tumble 0.5% due to charges associated with the war in Ukraine and the company’s decision to cease all operations in Russia earlier this year. Its first-quarter results filing reflects the company’s Russian business only thr...