Page 16 - Gency Models News Today

Each week, we ask agency experts from across the world and across the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. This week we address how agencies can raise their prices as inflation threatens to bite into margins.

Holding company Dentsu has reorganized its Italian creative agencies into a benefit corporation, a legal structure that elevates a business’s social impact to equal status with its profit-making activities.

Advertising has long accepted levels of churn that would make other industries blush; yearly staff turnovers often approach a third of workers. Emma Tozer, co-founder at agency Media Bounty, argues that unchecked attrition harms agencies, clients and workers alike. But remedying it might be easier than you think.

New figures show that the gender pay gap at agencies owned by WPP has closed by almost 2% in the last year, with significant progress made at Wunderman Thompson, MediaCom North and Essence.

On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs.

S4 Capital today announced that it is pushing back the release of its full-year 2021 results for the second time this month. The firm cited audit process delays as the reason for the deferment.

When we think of ‘experience’ in a business context, we often focus on the customer – but without the right talent in place, the customer experience (CX) is missing a vital piece of the puzzle. So, how are marketing leaders rethinking the employee experience (EX) to complete the loop and deliver richer digital experiences for all?

Brands are flocking to the metaverse – with mixed results. Through it all, many of them are looking for guidance from their agency partners. Here’s a quick primer to illustrate how top agencies are selling their web3 offerings to clients.

London creative agency Brothers & Sisters recently announced that it had formally become a non-profit. Founder and chief creative officer Andy Fowler explains why.

Agency holding company Omnicom has announced it is to withdraw from Russia. The firm is the sixth holding company to divest or cut back its operations in the country in response to the invasion of Ukraine.