Page 18 - Gency Models News Today

British holding company WPP has announced it is to cease trading in Russia. The company, which employs 1,400 people in Russia, said it was leaving the country because operating there would be ”inconsistent with our values.”

Faced with the complexity of web3 technologies and a blizzard of new techno-jargon, there are many out there in ad world who are scratching their heads and trying to come to terms with what the metaverse is, how it works, and how (if at all) it will affect their brand. To get some answers, The Drum spent a couple of hours wandering through the metaverse with Mediahub serving as our guides. Here’s what we observed.

In this episode of The Drum Network Podcast we hear from a panel of experts about whether we have entered the golden age of growth marketing. From the definitional - how does growth marketing differ from performance marketing - to the existential, we ask which brands can benefit the most from this growth oriented approach.

Wieden+Kennedy, the global indie agency with a well-known creative pedigree, has hired Santosh Padhi as chief creative officer for India operations. Most recently Padhi was chief creative officer and co-founder at the creative agency Taproot Dentsu, which he exited in September 2021.

Don’t Panic co-founder Joe Wade looks back at the strangest news in adland this week... a fake design agency.

During the final week of Black History Month, top agencies spell out how they’re supporting the Black community, promoting Black health and wellness, investing in Black talent and celebrating Black art, culture and food.

Adland united in outrage when crypto firm Coinbase proudly claimed to have created a Super Bowl ad no ad agency could make. Obviously, an agency did make the ad, and the industry stood up to the erasure from the outsider startup. We caught up with ad execs to hear their tales of the many times they’ve been burned by clients, painting a picture of a practice that is the norm, not the outlier.

British holding company WPP has released its preliminary full year results for 2021, revealing “an outstanding year“ according to chief executive Mark Read.

During the final week of Black History Month, top agencies spell out how they’re supporting the Black community, promoting Black health and wellness, investing in Black talent and celebrating Black art, culture and food.

This week, governments across the globe put in place new economic sanctions against Russia in response to the invasion of eastern Ukraine.