Page 19 - Gency Models News Today

Gen Z already make up over 20% of the world’s population; they’ll be more than a quarter of the workforce in three years’ time (and generation alpha are hot on their heels). They bring with them native knowledge of digital and social, developed understandings of community and identity, and deep ethical commitments. How is their growing presence in the office (hybrid or otherwise) changing our workforce and its outputs? We asked The Drum Network – including some real-life gen Z-ers.

As agencies look for ways to dissuade brands from bringing their marketing efforts in-house, Reckitt’s Ainhoa Robles argues that the career of creatives could actually benefit from an internal move.

Dentsu, the Japanese parent company of agencies such as McGarryBowen, Carat and iProspect, has reported record net revenues, operating profits and share dividend for the 2021 financial year.

Interpublic Group (IPG) increased its net revenues almost 13% last year, according to its full year results for 2021.

Magic City is booming. No longer is Miami simply the capital of beachfront nightclubs and cocaine cowboys, it’s a hub of creativity and technology that’s rendering the city a formidable challenger to adland heavyweights like New York, London and Tokyo.

The outlook is good for New York-based holding company Omnicom Group. It reported strong fourth quarter and annual earnings crediting its focus on digital, precision marketing and consulting. It also promised to invest more in AI, automation, e-commerce and data and analytics.

Brands from Budweiser to Macy’s are propelling the move toward web3 at a surprisingly rapid pace, and ushering in a new era of direct-to-consumer (D2C) commerce with innovative crypto offerings. Meanwhile, agencies lag behind, lacking the adaptability and skills needed to help enterprise clients succeed in web3, argues Rightpoint chief commerce officer Phillip Jackson. Per Jackson, it’s high time for agencies to shift to the next gear.

While businesses are still wary of potential threats in 2022, UM’s Chris Skinner argues that they’ll need to think more proactively to recruit and retain the best talent.

French holding company Publicis Groupe has announced its annual results for the 2021 financial year.

London creative agency M&C Saatchi has unveiled a new consultancy business, dubbed Thread, with the aim of specializing in digital business innovation.