Page 21 - Gency Models News Today

Three of the most important players in making online advertising work are the agencies, the publishers and the data providers. But the rise of programmatic has pushed them apart and made it more difficult for them to capitalize on their unique assets and experience.

Tens of thousands of people have been left homeless after wildfires raged through the Colorado communities of Louisville and Superior. Now, Fortnight Collective has partnered with a local nonprofit to help those in need. The agency’s chief exec hopes the initiative will provide a framework for other agencies seeking to provide community support in the future.

The world’s largest PR firm, Edelman, has completed a 60-day review of its climate strategy, but has made no commitment to end its work with fossil fuel clients including ExxonMobile and Shell.

Now it's confirmed that creative shop M&C Saatchi may be changing hands, we explore why the agency’s potential acquirers are interested in the business.

Publicis Groupe has begun the new year by acquiring a Romanian software engineering firm, Tremend, for an undisclosed sum.

As part of our Best of 2021 series, our journalists have been picking out their favorite award-winning work of the year.

Healthcare and Pharma campaigns of the year, featuring AnalogFolk, Ready10, The Leith Agency, and more.

As part of our Best of 2021 series, our journalists have been looking back at some of the biggest stories of the past 12 months. Here we look at the year in agency business.

Talent platform We are Rosie has secured a major investment from private equity firm Align Capital Partners (ACP), with founder Stephanie Nadi Olson to retain a “significant” stake and remain as chief executive.

It’s been a banner year for The Drum Network and its members. We’ve launched new hubs in New York, San Francisco and Amsterdam; welcomed brilliant new members from all over the world; bolstered our internal team; and seen more great work than ever before. Here, the editor for the Network, Sam Anderson, takes a look at some of the highlights.