Page 23 - Gency Models News Today

As we prepare to head off to our Thanksgiving Day celebrations here in the US, The Drum asked top industry leaders to reflect upon what they are most thankful for. They were encouraged to avoid the corny or the obvious. Here’s what they had to say.

Wesley ter Haar is co-founder of MediaMonks and, since a merger with Martin Sorrell’s S4 Capital in 2019, executive director of that organization too. Now based in Los Angeles, he hails from the Netherlands and, as we found out in a recent roundtable session with other Dutch agency leaders hosted by The Drum Network’s head Holly Hall and Dutch Digital Design’s Bert Hagendoorn, remains evangelical about its capital Amsterdam.

VCCP Group has announced the launch of a new global content studio, Girl&Bear. According to the group, the company will offer content creation, production services and bespoke tech solutions to clients.

The Drum Network is growing its chapter in Amsterdam. Network head Holly Hall and editor Sam Anderson sat down with Dutch Digital Design’s Bert Hagendoorn and agency leaders from the Venice of the north to talk about Dutch marketing’s role in a post-pandemic world and the current talent landscape.

WPP media agency GroupM has allied with sister content agency Hogarth to build a specialized addressable content practice, citing changes in the advertising landscape including the deprecation of the third-party cookie.

PR agency Red Consultancy has launched a new service offering to help corporate clients market their eco-friendly credentials, with Avon, McDonald’s and Sky among the founding clients.

PR agency Red Consultancy has launched a new service offering to help corporate clients market their eco-friendly credentials, with Avon, McDonald’s and Sky among the founding clients.

Remember Madison Avenue? Today, the very idea of advertising agency talent being anchored to one block, one city or even one country is quickly becoming obsolete. The industry has achieved a flexibility like never before. As part of The Drum’s Globalization Deep Dive, we look at what’s working and why.

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, as part of our Deep Dive on globalization and the marketing industry, we ask how agencies should navigate their entry into new regional markets and territories.

Snap Inc, the company behind short-form social platform Snapchat, has announced the launch of a new global creative studio named Arcadia, which will focus on creating branded augmented reality (AR) content.