Page 24 - Gency Models News Today

As part of The Drum’s Globalization Deep Dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on independent agencies with global capabilities that come rated and recommended by their own clients.

Consumers making purchase decisions aren’t thinking about channels, touchpoints or the path to conversion. Instead, these days they are seeking out brands and businesses who bring value to their lives, be it in the form of free content, respect for their privacy, tailored ads or a consistent omnichannel experience.

Major advertisers have embraced single-agency relationships in a flurry of recent account reviews. What’s behind the trend, and what does it mean for advertising and media agencies?

Is ‘experiential’ a dirty word? As we transition back to an age of live events, is the term too narrow and prescriptive to encompass the range of live, virtual and hybrid events? And to what extent can brands exist harmoniously within an environment that is primarily about audiences living in the moment?

In the last 18 months, we’ve spent more time than ever talking about what kind of moment we’re living in. Is this a time of pure catastrophe, or opportunity too? A time for playing it safe, or taking risks? Our US editor Kenneth Hein sat down with agency leaders (clustered around New York, but what does a location mean these days?) to pin down the current moment and what might come next.

Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder.

Last week, The Drum launched its Better Business interview series with a conversation between Rob Pierre, chief executive officer of Jellyfish, and The Drum’s own chief exec Diane Young. They spoke about the agency’s rapid growth, which has seen its headcount triple in two years, and the bold anti-hierarchical organizational structure that Pierre says is the secret to his success.

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.

Agency talent feels empowered to explore opportunities outside of adland. At the same time brands and tech companies alike are welcoming them with open arms. In this edition of Recruiter’s Corner, Grace Blue Partnership founder Jay Haines discusses why ad execs are so attractive and what agencies need to do to attract and retain top talent.

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.