Page 22 - Gency Models News Today

The pandemic has had a significant impact on many areas of business, in particular the way clients and agencies have worked together to overcome the enormous disruption. The importance of secure partnerships has come to the fore as businesses have had to adapt to constant flux, says Dale Garvie, MD of FirmDecisions, APAC.

Sam Garrity is chief exec and co-founder of Brighton-based digital agency RocketMill. Earlier this year, he and his brother sold most of the business to their workers, making it employee-owned. As part of our Founders’ Syndrome series, we sat down with Garrity to talk growth, sale and sticking it out.

We consider this week’s account wins, including Dr Oetker’s appointment of three new agencies to its marketing kitchen.

Wunderman Thompson Commerce has launched a global sustainability unit in partnership with Vaayu, a ’clean tech’ company.

Tech-focused marketing group MSQ has extended a recent run of acquisitions with the addition of Elmwood to its growing international footprint.

Amid the massive digital shift, marketers’ expectations from their agencies have been going overwhelming change. As per the recent research findings unveiled by global digital services provider Kepler, brands are changing their media investment models and relationships with agencies in the age of tech platforms. The study was conducted among marketers from the US, UK and APAC.

As brands get their marketing back on track post-pandemic, marketers say in-housing media is taking priority. And they want more help from agencies to achieve it.

Waste is a London-based creative agency specializing in gaming. Helmed by Visar Statovci and Mike Petricevic, the pair have taken the agency from their bedrooms to a team of 75 working with gaming’s biggest names. We sat down with them to talk about growing a business as a duo, encouraging cross-pollination in a growing team and keeping the creative spark alive.

WPP has acquired UK tech company Cloud Commerce Group (CCG), a provider of e-commerce solutions, the holding company has announced.

Customer champion, strategist, storyteller, frontline defender of the brand – the chief marketing officer (CMO) holds one of the most innovative and demanding roles in any organization.