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British PR group W Communications has announced the launch of a PR and creative agency dedicated to serving clients inside the metaverse.

Luke Smith is chief exec at performance marketing agency Croud, which he founded with Ben Knight in 2011. The business has recently gone on an M&A ‘charge,’ acquiring both luxury marketing agency Verb and New York-based analytics company Impakt Advisors in December. We sat down with Smith to talk about leading the team through inflection points of growth and investment – and his billion-pound moonshot goal.

As Havas buys up an indie medical agency in Paris, we look at why the French holding company is expanding in this specialist area.

Metaverse is the buzzword of the moment. Brands are falling over themselves to be a part of it. But how are these early iterations shaping the future of advertising within these spaces? What role are agencies playing here? And do we trust the industry to not clutter another digital space with ads? We take a look as part of The Drum’s Metaverse Deep Dive.

Climate campaigners Clean Creatives, alongside the Union of Concerned Scientists, have shared a letter from over 450 scientific leaders who unequivocally insist that advertising and PR agencies must step away from fossil fuel clients.

With more and more companies moving into the metaverse, employers would be wise to consider how they can operate equitably within it. But what DE&I practices would need to be implemented in order to shape a more inclusive ad industry? We take a look as part of The Drum’s Metaverse Deep Dive.

AnalogFolk Group has launched a consultancy company, MindWorks, specializing in ’behavioral transformation.’ The business – which has launched with HSBC among its founding clients – aims to help brands realize digital transformation programs with the aid of cognitive psychology.

In a maneuver designed to position itself as an authority for marketing in the metaverse, tech-focused marketing group You & Mr Jones today announced it is rebranding as The Brandtech Group. The Drum catches up with founder and chief executive David Jones about the reasons for the rebrand and the company’s vision for the future.

S4 Capital, the parent company of Media.Monks, has announced the acquisition of another digital and data business, 4 Mile Analytics.

European digital network Dept has added another business to its agency roster, with the acquisition of US data science firm Raybeam.