Page 17 - Gency Models News Today

Japanese holding company Dentsu has announced that it will transfer ownership of its agency presence in Russia to local management, in response to the invasion of Ukraine.

With Publicis, IPG, WPP, Dentsu and Accenture all in the process of exiting Russia, we look at why their rivals might choose to stay operating in the country.

Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.

‘People Make Glasgow’ is a strapline that’s become synonymous with the city, equally captivating to ‘Weegies’ as much as the tourists splashing through its dreich streets. The Drum caught up with Tangent, the campaign’s creator, to learn what the agency will be up to next.

Interpublic Group’s chief executive officer Philippe Krakowsky took to LinkedIn Monday afternoon to detail the company’s decision to pull out of Russia. The global holding company will become the third major adland player to pause operations in the country following Putin’s invasion of Ukraine last month.

Agencies are thinking more than ever about their role in the world, what they’re working for and who they’re working with. Many are putting ethical commitments front-and-center, and some are helping formerly problematic or recalcitrant clients clean their acts up – especially with sustainability. But where’s the red line?

Embracing decentralization is key for clients and WPP as Hogarth Worldwide’s ‘Metaverse Foundry’ kicks into gear. Here’s how it plans to help clients and consumers find their way and succeed in the Wild West of the metaverse.

Today, March 8, is International Women’s Day – a day intended as a celebration, but increasingly mired in arguments about tokenism, co-option, corporatism and ‘pinkwashing.’ What’s clear in those criticisms is the continuing need for genuine initiatives toward gender equality. We asked experts from The Drum Network what initiatives truly make a difference, pushing past tokenism toward meaningful year-round change.

Today, March 8, is International Women’s Day – a day intended as a celebration, but increasingly mired in arguments about tokenism, co-option, corporatism and ‘pinkwashing.’ What’s clear in those criticisms is the continuing need for genuine initiatives toward gender equality. We asked experts from The Drum Network what initiatives truly make a difference, pushing past tokenism toward meaningful year-round change. In this second piece of two, they look at flexible working.

Ahead of International Women’s Day (IWD) on March 8, six agencies share how they’re uplifting and empowering women within their ranks and around the world.