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September 17, 2023
WHEN Google announced Performance Max (PMax), it seemed like the answer to every marketers dream — drive marketing efficiency, performance and better ROI across all Googles channels, including YouTube, Search, Shopping and Discovery.
August 29, 2023
Matthew Ratty, CEO of TrafficGuard explains that When Google announced Performance Max (PMax), it seemed like the answer to every marketer's dream. But something has gone awry.
October 28, 2022
A lawsuit alleging Google misled users to believe their privacy was protected in "Incognito mode" says internal corporate emails prove executives knew it did anything but. The suit seeks at least $5 billion from Google.