Google Adx News Today

Performance marketing is an incredibly essential tool for B2B companies aiming to drive growth and revenue. When innovative marketing ideas and gigs go wrong, performance marketing emerges as the knight in shining armor.

VACANCY- ADVERTISING SALES COORDINATORJOB DESCRIPTIONThe Citizen has a full time, office-based vacancy in its Johannesburg (Industria West, Roodepoort)

ATLANTA (PRWEB) January 19, 2023 -- Programmatic advertising management platform PubWise announced today it has made its bidder available on a self-serve

A roundup of this week’s technology news, including BT’s new business unit, Google’s $268 million fine, a new global corporate tax rate, and more.

Google will expand the list of alternative search engines for Android in Europe In response to pressure from EU authorities, Google will give Android users the ability to choose from more alternative search engines to use by default, Bloomberg reported, citing a recent Google blog post. Back in 2018, the European Commission issued a regulation to provide more opportunities for competition on the Android platform, under which the search engine was to seperate from the operating system. Then the ...

Google Targeted Ads to End Soon--What Does This Mean for User Privacy? Google is now rolling out enormous changes to Google Ads. One of the biggest changes is Googles decision to remove third-party cookies. Photo : David Ramos/Getty Images While Google had seeded the growth and fruits of the digital ad ecosystem through reliance on targeting, the company is now getting immense pressure coming from regulators revolving around data privacy and antitrust. With that said, Google is expected to st...

It will be interesting to see if other publishers follow SCMP The South China Morning Post will leave the open programmatic marketplace and stop biddable media in Asia Pacific from January 2021. Its vice-president of digital explains to The Drum why buyers will no longer be able to access the publisher’s inventory. Hong Kong-based publisher South China Morning Post (SCMP) believes that leaving the open programmatic marketplace (OMP) will be a positive move for the industry, with it keen to de...