Ian Hocking News Today

Jenny Parkes is a mum and special needs teacher but almost four years ago she made the life-changing decisi...

Industry pros discuss the incentives behind the union of Integral Ad Science and Publica, its potential to shape the future of measurement, and challenges to overcome.

linkedin The Campaign Asia team was sharing real-time highlights from Campaign360, taking place online May 4 through 6. This page was presented in liveblog style, with the most recent items being added at the top. You can see the editorial coverage of the conference here. Thursday, May 6 Posted at 1:05 pm Campaign360 has ended. Thank you to all attendees, speakers, sponsors and production staff who made the event possible. We look forward to seeing you for Campaign360 2022 ne...

In a bid to help drive efficiencies and return on investment (ROI) for buyers, the South China Morning Post (SCMP) removed its entire inventory from the Open Marketplace (OMP) in Hong Kong, Singapore, Malaysia, Vietnam and the Philippines on Jan 1, 2021, connecting their first-party data and persistent user IDs to programmatic deals (preferred deals and programmatic guaranteed). There is a growing trend for global publishers to shift away from OMP and SCMP is the first in Asia to withdraw and ...

Fascist Subjectivity and the Subhuman: An Interview with Critical Psychologist Thomas Teo Thomas Teo is a Professor of Psychology in the Historical, Theoretical, and Critical Studies of Psychology Program at York University, Toronto, Canada. He has spent his 20+ year career challenging the status quo in academic psychology. His unique approach to research has been described as both critical and meta-psychological. He often takes the discipline of psychology itself, including its methods and as...

It will be interesting to see if other publishers follow SCMP The South China Morning Post will leave the open programmatic marketplace and stop biddable media in Asia Pacific from January 2021. Its vice-president of digital explains to The Drum why buyers will no longer be able to access the publisher’s inventory. Hong Kong-based publisher South China Morning Post (SCMP) believes that leaving the open programmatic marketplace (OMP) will be a positive move for the industry, with it keen to de...

  BARRIE, ONT. -- This year hit the regions most vulnerable with several challenges, leaving shelters, food banks and charities to working overtime. And without critical fundraisers, charities are counting on the holidays even more. "We usually have about 18 kettles out, pretty much everywhere," said Capt. Stephanie Watkinson, executive director of the Barrie Salvation Army, remembering times when red kettles were seen in LCBOs, Walmarts, and other high traffic locations. Watkinson said th...

Hong Kong Given that trust is one of the top commodities of a news brand, Ian Hocking has hit the motherlode when he created and launched a brand safety tool for South China Morning Post (SCMP). The SCMP Signal tool works to ensure that clients spend is safe across SCMP and that every impression actively targets environments that will drive the best results. This ballooned SCMP’s programmatic growth by over 300% in the last 12 months whilst many other sites struggled through the Covid-19 pand...

linkedin The South China Morning Post (SCMP) will join large publishers such as The New York Times in removing all its inventory from the Open Marketplace (OMP) in Hong Kong, Singapore, Malaysia, Vietnam and the Philippines on January 1st 2021. It will instead connect its first-party data and persistent user IDs to programmatic deals (preferred deals and programmatic guaranteed) in order to help drive efficiencies and return on investment for buyers. According to a statement from the company, t...