Index Exchange Wrapper News Today

Hong Kong Given that trust is one of the top commodities of a news brand, Ian Hocking has hit the motherlode when he created and launched a brand safety tool for South China Morning Post (SCMP). The SCMP Signal tool works to ensure that clients spend is safe across SCMP and that every impression actively targets environments that will drive the best results. This ballooned SCMP’s programmatic growth by over 300% in the last 12 months whilst many other sites struggled through the Covid-19 pand...