Google Cookies News Today

Google is set to put in place the Tracking Protection feature, turning off internet cookies today for 30 million Chrome users.

Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause

Mumbai: Google has revealed that its ambitious aim to disable third-party tracking cookies in the Chrome browser will be postponed until the second half of 2024. In early 2020, Google made its first announcement about its plan to phase out support for third-party tracking cookies in Chrome, called the Privacy Sandbox API testing initiative.

SAN FRANCISCO, Jan 26 ― Google yesterday announced a new plan to stop using small files known as cookies to track people's web browsing habits, after its previous proposals were roundly criticised. US tech giants are under huge pressure to overhaul the way they collect data ― Google was fined...

Google had said its new technology - called the Privacy Sandbox - would allow users to receive relevant advertising without being tracked on an individual level.

Karuna SharmaMar 5, 2021, 10:42 IST Some of the challenges that marketers might face in adjusting to the new way of digital advertising Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is aiming to make third-party cookies obsolete by 2022. We speak to digital experts to understand what is the problem with retargeting, some of the challenges that marketers might face in adjusting to the ...

Google has said that it will phase out the third-party cookies but once that it is done, it would not replace the cookies with any other tracking tech.