Grace Briscoe News Today

The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle

That is partly because Google and Meta are trying to be virtuous | United States

Data mining plus streaming can target political ads household by household, largely unregulated.

Gen Z employees have a societal reputation as screen addicts and TikTok fanatics. But for all the time they spend scrolling through social media, the generation values in-person interactions. Understanding how to manage and retain Gen Z will be key in the coming years.

Ad Spending Data from Centro Reveal Digital Media Strategies of Political Campaigns...

Grace Briscoe and Brooke Hess, Girls Scouts in Troop 5163, place hand-painted rocks in their kindness garden surrounding the flagpole in front of Oakwood Elementary School on Thursday. The Girl Scouts have been together since first grade, and they brainstormed the project to leave a positive impact in their final year at Oakwood Elementary School and give visitors the chance to leave a rock with a message of kindness as well. COURIER-POST PHOTO/TREVOR MCDONALD

The future of political advertising is connected TV Reproduced from Centro; Chart: Axios Visuals Political advertising has quickly begun to migrate over to connected TV (CTV), or digital and streaming television, according to new data. Why it matters: "If the current trends of explosive growth in CTV viewership continue, we could see a tipping point where CTV makes up nearly half of political digital ad spend as soon as 2022," says Grace Briscoe, vice president of candidates and causes at Centr...

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions Ad Spending Data from Centro Reveal Digital Media Strategies of Political Campaigns April 14, 2021 11:49 ET | Source: Centro Centro WASHINGTON, April 14, 2021 (GLOBE NEWSWIRE) -- Centro ( www.centro.net), a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, whic...