Page 13 - Gravity Road News Today

Niantic’s first brand campaign bridges gap between metaverse and reality. From PR Week

Purpose Disruptors, a network of ad industry workers looking to reform the sector to tackle climate change, has unveiled the first part of its new, major project ‘Good Life 2030’ which hopes to utilize the industry’s power to promote new ways of living in a sustainable future.

Three agencies to present 'Adverts for 2030' to premiere at COP26, while Iris, Elvis, Mother, MediaCom, Mindshare and M&C Saatchi to feature in 20-minute documentary.

Campaign was created by TikTok Creative Lab, with design and production by Gravity Road.

The work by Gravity Road features a hot chocolate machine developed by the luxury brand.

Brandtech group You & Mr Jones has acquired a majority stake in DP6, a leading martech firm from Latin America, to bulk up in the region and get closer to its partner Google at a time when the tech giant is sending waves through adtech. The Drum speaks to company founder David Jones about how this acquisition gives the group an edge on a global scale.

Pattison joins the ‘conversational’ tech platform as chair.

Pitch Update: Sainsburys Argos calls review of integrated BTL requirements Agencies get ready to change trains for the next leg of SWR review. by Staff Sign in to continue Free email bulletins

Nick Emery You & Mr Jones, the global brandtech group founded by David Jones, is launching a media division and has hired former Mindshare Global chief executive Nick Emery to run the business. You & Mr Jones Media claims to have a $300m (£216m) war chest that Emery will be able to deploy as founding partner. Emery was dismissed from Mindshare after 23 years last year in response to complaints about an inappropriate “prank” by him on a video call.  The new media division is being pos...

Ex-Mindshare CEO Nick Emery returns to launch You & Mr Jones media division Former Mindshare leader will enjoy $300m war chest. by Omar Oakes Sign in to continue Free email bulletins