This week, as part of our Tech Takeover deep dive where we look at everything from AI to web3, we ask agency leaders how they can keep clients away from the siren call of a new gimmick.
Generative AI may bring opportunities, but it also poses a challenge to marketers and agency talents. This week’s debate features voices from our Future 50 list.
Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.