Icon Source News Today

NFL star Travis Kelce could add to his millions, with boosts to his endorsement deals and merch sales, thanks to Taylor Swift's appearance at Arrowhead Stadium.

These are the most impactful name, image, and likeness companies helping student-athletes to navigate a quickly moving industry.

Miami basketball stars Haley and Hanna Cavinder shared a "day in our life" video on Instagram.

Collectives are the norm in college sports. Yet, some are more successful than others. Here are On3’s top 20 most ambitious NIL collectives.

First-ever Name, Image and Likeness Summit was held at Atlanta’s College Football Hall of Fame

Don’t expect NCAA enforcement or Congressional action on NIL anytime soon, despite Nick Saban and Jimbo Fisher’s requests.

Icon Suite platform to support Tech student-athletes in pursuit of NIL opportunities

Less than a year into the NIL Era, officials say the college sports landscape is dramatically shifting back into the booster-driven world that plagued it decades ago.

March Madness helped some student-athletes become famous, but player campaigns remained a small portion of overall tournament marketing.

X Games Aspen 2022 welcomes fans back to Buttermilk Mountain from January 21 – 23 with world-class action sports competitions, complemented by the interactive X Fest fan zone. The X Fest area will feature sponsor activations, live DJ performances, athlete meet and greets powered by Icon Source, giveaways and more.