Perspective - The dynamic evolution of the OOH industry
In 2024, the out-of-home industry is not merely adapting - it is evolving.
Source: adnews.com.au
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Long Read - Out-of-home resumes its ride on a digitisation rocket
How long will the upswing last?
New South Wales City Of Sydney Australian Capital Territory New Zealand Elizabeth Mcintyre Andrew Gilbert
Source: adnews.com.au
OOH accounting for more than 12% of ad spend
The outdoor industry posted a record $1.06 billion in net media revenue in 2022.
Elizabeth Mcintyre Australian Federal Police National Missing Persons Week Outdoor Media Association Neuro Impact Factor Impression Multiplier
Source: adnews.com.au
Australia's OOH net media revenue scales $1bn level in 2022
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
Charmaine Moldrich Outdoor Advertising Association Neuro Impact Factor Harmaine Moldrich Move 2 0 Impression Multiplier Neuro Impact Factor
Source: media4growth.com
Times OOH witnesses surge in pDOOH
OOH industry is undergoing a significant digital transformation as media owners are embracing the transition from traditional static billboards to digital formats. Ad buyers, media agencies, media owners, and ad technology vendors are also embracing
Mauritius Airport Grand Port Raman Nanda Lemma Technology Moving Walls Management Software Digital Out Of Home
Source: adgully.com
Programmatic DOOH campaigns dominate Times OOH media across transit properties: Best Media Info
Best Media Info: As per Times OOH, most of these campaigns have been executed in partnership with Lemma Technology & Moving Walls| Industry Briefs News
Raman Nanda Lemma Technology Moving Walls Bestmediainfo Bureau Bestmediainfo Bureau Delhi Management Software Mediainfo Bureau Delhi
Source: bestmediainfo.com
pDOOH campaigns dominate Times OOH Media across transit properties
OOH industry is undergoing a significant digital transformation as media owners are embracing the transition from traditional static billboards to digital formats. Ad buyers, media agencies, media owners, and ad technology vendors are also embracing
Mauritius Airport Grand Port Raman Nanda Lemma Technology Moving Walls Management Software Digital Out Of Home
Source: adgully.com
Clear Channel Singapore launches near real-time impressions and AI-driven vehicle count
Clear Channel Singapore launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count feature, propelling the pDOOH space forward.
Source: campaignbriefasia.com
Clear Channel Singapore's OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
Source: media4growth.com