Franck Vidal News Today

Palin Lojanagosin, CEO of Plan B Media PCL, says, “By integrating Vistar Media into our extensive large format and retail digital screen networks, were empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies.”

Vistar Media is marking the anniversary of its Singapore launch with further expansion in pDOOH, according to an email announcement. Vistar credits growth in part to the appeal to businesses of enhanced ad targeting and omnichannel metrics in pDOOH, its…

A highly specialised urogynaecological procedure has been performed for the first time in South African private healthcare...

The World Out of Home Organization's APAC Forum, WOO APAC Forum has announced its confirmed list of speakers. The forum is set to highlight the strengths and potential of OOH in the region. The event will be held in person in Kuala Lumpur, Malaysia from Tuesday, 11 October to Thursday, 13 October.

SINGAPORE, Aug. 31, 2022 /PRNewswire/ -- Vistar Media Launches in Indonesia, Malaysia, Philippines and Hong Kong S.A.R.

Clear Channel Singapore launches Asia’s market-firsts: near real-time impressions and AI-driven vehicle count feature, propelling the pDOOH space forward.

The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media shares his perspectives on how programmatic tech creates a win-win opportunity for marketers, buyers and media operators, in an interview to Rajiv Raghunath. Edited excerpts:

Programme of events will culminate in 2022 Toronto Global Congress

There’s a lot to attract brand advertisers to retail media right now, states Gal Shivtiel, Managing Director of Great Ideas Group UK.