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Why India actually needs a 'Bharat Pado Yatra' to rekindle reading among young Indians instead of blaming gen-Z

I’m really getting tired of this trend where we millennials, along with others, seem to have found a new favourite pastime: smart-shaming Gen-Z or the Zoomers. It’s a bit ironic, don’t you think? Every generation...
Chetan Bhagat Varkey Foundation National Literacy Pew Research Center Mckinsey Company Amnesty International

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The Skanner News - PRESS ROOM: Nielsen Study Shows Media Industry and Marketers Often Miss the Mark in Connecting With Black Consumers

Black audiences are seeking more authenticity and nuance in media content and ad campaigns. Nielsen’s Attitudes on Representation on TV study found that 59% of Black viewers are more likely to buy from brands that feature someone from their identity group in advertisements, while Nielsen’s Branded Content Outcomes studies show significantly higher performance for campaigns that feature Black talent.
United States Kiichiro Sato Nielsen Study Shows Media Industry Marketers Often Miss Connecting With Black Diverse Intelligence Series

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