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'Completely Irrational:' Analysts Say Elon Musk Risks Killing Billions in Brand Value by Turning Twitter into 'X'

Analysts believe that Tesla CEO Elon Musk is risking killing billions of dollars in brand value by turning Twitter into "X," given that Twitter is one of the rare brands that has become so popular it turned into a verb as it is intertwined with everyday conversation. One marketing expert calls the rebrand "completely irrational from a business and brand point of view."
Allen Adamson Todd Irwin Linda Yaccarino Jasmine Enberg Elon Musk Steve Susi

Alphabet Shares Gain on Revenue Beat From Google Search

(Bloomberg) -- Google parent Alphabet Inc. reported second-quarter revenue that exceeded analysts’ expectations, boosted by advertising on the company’s flagship search business, which is withstanding new competition from artificial intelligence chatbots. Most Read from BloombergChina Replaces Foreign Minister After Mysterious AbsenceRolex, Patek Prices to Keep Falling as Supplies Remain High, Morgan Stanley Says‘We Were Wrong’: Morgan Stanley’s Wilson Offers S...
Sundar Pichai Bloomberg Businessweek Ruth Porat Caroline Hyde Evelyn Mitchell Wolf Bloomberg Google
Source: yahoo.com

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Twitter challenger Threads struggles for tractions

SAN FRANCISCO — After a wildly successful first few days, Threads popularity has waned in the weeks since Meta launched its challenge to Twitter, which lives on despite its problems.The average amount of time people spend on Threads daily has plummeted more than 75 per cent since the platform made a rock star debut on July 6, according to data from Sensor Tower, a market
Lauren Brose Jasmine Enberg Abe Yousef Jeremiah Owyang Elon Musk Adam Mosseri

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