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'Completely Irrational:' Analysts Say Elon Musk Risks Killing Billions in Brand Value by Turning Twitter into 'X'

Analysts believe that Tesla CEO Elon Musk is risking killing billions of dollars in brand value by turning Twitter into "X," given that Twitter is one of the rare brands that has become so popular it turned into a verb as it is intertwined with everyday conversation. One marketing expert calls the rebrand "completely irrational from a business and brand point of view."
Todd Irwin Allen Adamson Linda Yaccarino Elon Musk Jasmine Enberg Steve Susi

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Meta Shares Climb After Revenue, Forecast Beat Estimates

(Bloomberg) -- Meta Platforms Inc. shares are clawing their way back to levels last seen about a year-and-a-half ago after the social media company reported strong results for the second quarter and gave an optimistic outlook for the current period. Most Read from BloombergSubway Offers Free Sandwiches That Come With a Lifetime CommitmentLargest US Grid Declares Emergency Alert For July 27US 10-Year Yield Hits 4% as BOJ Worry Lifts Yen: Markets WrapFed Raises Interest Rates to 22-Year High, Leav
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