Todd Irwin News Today

The transformation of Chaplain Schmitt Island into a regional entertainment hub is a top priority of the Dubuque City Council and DRA. It all starts with infrastructure.

/PRNewswire/ -- Fazer, a creative brand strategy agency, is pleased to announce that it has been recognized by The Transform Awards North America 2023. The...

“It took 15-plus years to earn that much equity worldwide, so losing Twitter as a brand name is a significant financial hit,” said Steve Susi, director of brand communication at Siegel & Gale.

Elon Musks rebranding of Twitter to its product name, "X", may have caused the company to lose anywhere between $4 billion and $20 billion in value, according to brand experts and analysts. Musks ambitious goal to turn Twitter into an "everything app" or super app has caused concern due to the firms history of controversies and poor record of data privacy.

It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to

Analysts believe that Tesla CEO Elon Musk is risking killing billions of dollars in brand value by turning Twitter into "X," given that Twitter is one of the rare brands that has become so popular it turned into a verb as it is intertwined with everyday conversation. One marketing expert calls the rebrand "completely irrational from a business and brand point of view."

It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it.

Analysts believe that Tesla CEO Elon Musk is risking killing billions of dollars in brand value by turning Twitter into "X," given that Twitter is one of the rare brands that has become so popular it turned into a verb as it is intertwined with everyday conversation. One marketing expert calls the rebrand "completely irrational from a business and brand point of view."

It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it.

Analysts and brand agencies say changing one of the most recognizable social media brands is a mistake.