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“It took 15-plus years to earn that much equity worldwide, so losing Twitter as a brand name is a significant financial hit,” said Steve Susi, director of brand communication at Siegel & Gale.

It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to

It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it.

It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it.

Analysts and brand agencies say changing one of the most recognizable social media brands is a mistake.

​​This move has resulted in a significant decline in value, with analysts and brand agencies estimating losses between $4 billion and $20 billion, Bloomberg reported. , Companies News, Times Now

Analysts and brand agencies call the products renaming a mistake.

It’s rare for corporate brands to become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.

Elon Musk’s move to change Twitters name to X wiped out anywhere between US$4 billion and US$20 billion in value, experts say. Read on.

It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it. On Sunday, in the middle of a quiet summer weekend, Elon Musk decreed that Twitter’s product name…